ation,w ww. idf.org, announced it is calling on groups worldwide to raise awareness ofdiabetes on World Diabetes Day,http: // ww w. worlddiabetesday. org, on November 14,2008.The United Nations recognizes this as a World Health Day.
Spa consultant Candace Silvasy, who founded Spa4Diabetes to promote healthy living,
heeded the call with the “BlueBeauty” campaign.Ms. Silvasy says “I invite spas &
salons worldwide to create blue-themed treatments to offer on November 14”.
Treatments may incorporate the color blue or have “BlueBeauty” in the name.Spas caneven simply rename an existing service for that day. “Blue is diabetes’ signature color”,she explains.
also be given a list of local diabetes associations/providers for co-marketing.A direct-
ory, The Spa Blue Book will be produced and include treatments created to commemor-
ate the event.
Spa4Diabetes is a non-profit foundation that raises money for diabetes research and
advocates the spa lifestyle as an engaging way to prevent or manage Type 2 diabetes.
Candace was motivated to start the organization after both of her parents were dia-
gnosed with diabetes.
World Diabetes Day made a global splash last year, organizing the lighting of several ofthe world’s most recognizable monuments in blue. More than 100 monuments are con-firmed this year including the Pyramids (Giza) and the Sphinx in Egypt; Christ the Re-deemer in Brazil.
Art of the Spa